Creative Minds for the stage, television, film, commercials and environments.

Jamal Sims

Hip Hop

Jamal Sims is one of today’s most sought after choreographer/directors in the industry. Currently Jamal is directing an HBO documentary entitled Buck U, working with HBO’s Sheila Nevins and World Of Wonder Productions. His recent projects include the fifth installment of the Step Up series, the acclaimed Microsoft “Surface/Surface Pro” tablet commercial, and the viral “Safety Video” hit for Virgin America. Jamal has also worked with Neil Patrick Harris as the Supervising Choreographer for RENT at the Hollywood Bowl. His other Choreography credits include Footloose, Cirque du Soleil’s Michael Jackson: The Immortal World Tour, Dancing with the Stars, the Emmy nominated 82nd Academy Awards (Produced by Step Up feature film franchise Producer; Adam Shankman), Miley Cyrus Wonderworld Tour (which he also directed), Step Up 1, Step Up 2 The Streets, Step Up 3D, Step Up: Revolution, So You Think You Can Dance, Big Mama’s House: Like Father, Like Son (Martin Lawrence), Hairspray (John Travolta), Hannah Montana the Movie (Miley Cyrus), 17 Again (Zac Efron), Soul Men (Bernie Mac, Samuel L. Jackson), Beauty Shop, Vanilla Sky, and Garfield. Sims is known for his creativity in numerous commercials such as Target and Volkswagon, as well as music videos and stage shows for Jennifer Lopez, Madonna, Miley Cyrus, Usher, P. Diddy, Spice Girls, Outkast and Gloria Estefan. Jamal is truly setting the industry standard in choreography.

Jamal Sims Choreography Reel

Virgin America Safety Video choreographed by Jamal Sims

Microsoft Surface Movement Commercial 

Step Up Revolution

Footloose Remake - Choreography by Jamal Sims

Macy's Stars of Dance - Dancing with the Stars, choreographed by Jamal Sims

Hairspray The Movie - choreographed by Jamal Sims

Jennifer Lopez ft. Lil Wayne "I'm Into You" choreographed by Jamal Sims

Masterclass with Jamal Sims